Campaign story · Sample
Osteria Vellumi:
Fill Tuesday nights.
How we would plan, create, run, and measure a 90-day local campaign for a neighborhood Italian restaurant, from the first strategy page to the monthly report.
A Genvora design concept for an invented brand. All figures are illustrative targets, not client results.
01 · STRATEGY
One page everyone agrees on
Before any content is made, the goal, audience, offer, and channels fit on a single page, signed off by the owner.
Goal
Tuesday covers from 40 to 90
Audience
Couples and friends within 3 miles, 28–55
Offer
"Pasta Tuesday": two courses + a glass of wine
Channels
Google profile, Instagram, Meta ads, email
90-day plan
Profile + content base
Ads + email launch
Optimize + repeat
02 · LOCAL SEO
Found when people search "Italian near me"
A complete Google Business Profile, fresh photos every week, and review replies within a day.
- ✓Categories, menu, and booking link set up
- ✓Weekly photo and offer posts
- ✓Review reply templates
Osteria Vellumi
★★★★★ 4.8 (312) · $$ · Italian restaurant
Mercer Lane · Open · Closes 11 pm
Pasta Tuesday: two courses + a glass of wine
Illustrative search result for an invented restaurant.
04 · PAID SOCIAL
Ads shown only to people nearby
Meta ads within 3 miles, Sunday to Tuesday. Two versions are tested against each other, and the budget moves to the winner each week.
Version A
Sponsored
Two courses + a glass of wine. Every Tuesday.
Reserve nowVersion B · leading
Sponsored
See how Tuesday's pasta is made.
Reserve now05 · EMAIL
Bringing past guests back
A three-email series to everyone who booked in the last year, plus a birthday email that runs automatically.
- ✓"We saved you a table this Tuesday"
- ✓"How our pasta is made (2-min video)"
- ✓"Last call: Pasta Tuesday for two"
Osteria Vellumi
Pasta Tuesday is back
Two courses and a glass of wine, every Tuesday this autumn.
Book your table06 · RESULTS
The monthly report the owner receives
Illustrative targets, not client dataTuesday covers
40 → 90
Target
Profile views
+60%
Target
Bookings from ads
120 / mo
Target
Email return visits
15%
Target
Tuesday covers, week by week (target path)
Want a campaign like this for your business?
Book a call and we will map the strategy, channels, and targets for your goals.
03 · SOCIAL CONTENT
A feed that looks like the restaurant feels
Three posts a week from a monthly calendar: kitchen moments, dishes, and the Tuesday offer, all in one warm visual style.
Dish
Offer
Kitchen
Dish
Offer
Review
Dish
Offer
Team
Dish
Offer
Kitchen