Campaign story · Sample
Quorvik:
B2B pipeline from zero.
How we would build a predictable sales pipeline for a young B2B software company in 90 days: who to target, how they find you, and how every lead is tracked to revenue.
A Genvora design concept for an invented brand. All figures are illustrative targets, not client results.
01 · PERSONAS
Know exactly who buys, and why
Two buyer personas built from interviews and sales calls. Every ad, page, and email that follows is written for one of them.
Head of Operations
Services firms, 50–300 people
Biggest pain
Approvals stuck in email and chat
What they want
Fewer hand-offs, a clear audit trail
Finance Controller
Same companies, finance team of 2–6
Biggest pain
Invoices wait days for sign-off
What they want
Faster month-end, fewer late fees
02 · SEO
A keyword map tied to buying intent
Keywords are grouped by how close the searcher is to buying, and each group gets its own page. High-intent pages come first.
- ✓Solution and comparison pages for ready buyers
- ✓Guides and templates to earn links and early leads
- ✓Internal links from every guide to a solution page
03 · LINKEDIN ADS
Reaching the exact job titles
Sponsored posts shown only to operations and finance leaders at companies of the right size. One ad per persona, each pointing to its own landing page.
Promoted
Still chasing invoice approvals over email? Ops teams using Quorvik route every approval automatically, with a full audit trail.
Automate approvals in an afternoon
quorvik · free 14-day trial
04 · LANDING PAGE TEST
Two versions, one winner
Paid traffic lands on a focused page with one call to action. We test one change at a time, and keep the version that turns more visitors into trials.
Version A
Quorvik
Workflow automation for ops teams
Start free trialFeature-led headline
Version B · leading
Quorvik
Stop chasing approvals over email
See it in 2 minutesProblem-led headline + short demo
05 · OUTBOUND EMAIL
Short emails, one clear ask
A four-step sequence to a hand-picked list of target accounts. Every email is under 90 words, personal, and ends with one easy question.
- ✓Day 1: the problem, in their words
- ✓Day 4: a 2-minute video of their workflow
- ✓Day 9: a relevant example
- ✓Day 14: a polite close
To: Head of Operations
Subject: invoice approvals at your team
Hi Sam,
Most ops leaders we speak with lose a few hours every week chasing invoice approvals across email and chat.
Quorvik routes each approval to the right person automatically and keeps a full audit trail, so month-end stops depending on reminders.
Worth a 2-minute video showing how it would work for your team?
Alex, Quorvik
06 · PIPELINE
The pipeline report leadership sees
Illustrative targets, not client data90-day funnel (targets)
Sales-qualified leads per week (target path)
Want a campaign like this for your business?
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